Explorer's Grand Slam Gin CampaigN
In 2024, Odd Duck created a digital content series for Adventurer's Drinks Co. to support the launch of their new product, "Explorer's Grand Slam Gin."
The campaign centred around an interview with distinguished explorer Sir David Hempleman-Adams, who discussed his achievement of being the first to complete the Explorer's Grand Slam — reaching the highest summit on each continent and travelling to both the North and South Poles.
Deliverables
Main Interview: A detailed conversation with Hempleman-Adams, published on YouTube
Social Media Content: A series of shorter teaser videos extracted from the main interview
Distribution Strategy: Content formatted appropriately for various social media platforms
Client: Adventurer’s Drinks Co.
Location: Wiltshire, UK
Year: 2024